Despite correctly setup email authentication records (DKIM, SPF and DMARC) emails are often moved to the Yahoo’s spam folder.ĭeliverability is a real challenge in the modern email marketing as spam filters are constantly evolving and filtering incoming mail more aggressively than ever.
We’re receiving emails from our customers who complain of having troubles with delivering their messages to Yahoo email addresses. Yahoo Delivery Issues: Why Email is Placed to the Spam Folder