As a result Sears bought the rights to use the name 'craftsman' for its products for $500.Įarly customers of Craftsman tools were farmers who preferred to build their homes, barns, furniture etc. There was a firm called Marion-Craftsman Tool Company and the name 'craftsman' attracted Barrows’ attention. Barrows’ idea was to find an impressive brand name that would have stood out Sears among other manufacturers. If we consider the history of the trademark it was in 1927 when Arthur Barrows started to work for Sears as a head of a hardware department.
The owner of the brand is KCD IP, LLC, an entity of Sears Holdings.
Craftsman is controlled by Sears, Roebuck & Company. Craftsman is a trademark for a line of tools covering hand tools, power tools, tool boxes, lawn and garden equipment, work wear and many other things that you can find in a garage or working area.
